Scandia Sibiu is a premium Romanian brand with 100 years of experience in providing carefully prepared food, with no artificial add-ons, based on high quality ingredients and unique recipes.
Scandia Sibiu products are inspired by old, unique recipes, back from a time when food was treated with care and respect.
Out of desire to cater towards the needs and the tendency of customers of leading a healthier lifestyle, Scandia Sibiu took the logical step towards eliminating any additives, food colorants ,E’s and preservatives from the majority of the recipes, now offering quick snacks with no compromise. Known as innovating products from a packaging standpoint, the Scandia Sibiu pates are a perfect quick snack that can make even the most avid of chefs envious.
Bucegi is a fan favorite among consumers due to the excellent price-quality ratio and the taste beloved by adults and children alike.
It is a market leader in the liver pate segment with a market share of 33.7% (according to audit retail data ACNielsen Romania, DJ 2019). The brand Bucegi went through a market repositioning process, deeply embedding itself in the mid-range segment.
The brand has changed its packaging design and the whole communication strategy, in the purpose of becoming a friendlier, more approachable brand that supports growth, education and family balance. The liver pates (pork, chicken or goose) are an ace up any housewife’s sleeve when it comes to a quick snack. A quick bite of Bucegi Pate spread on a fresh loaf of bread is one of the tiny moments of joy within family quality time. Bucegi Pate can be used as an ingredient for other snacks such as: devilled eggs, puff pastry etc.
To those who remember the home-made country-style food, Sadu is offering the “rural” taste, suitable for every moment – whether you are at home or at work etc.
The recipes are simple, with no sophisticated ingredients: just pure, simple Romanian food. With a good, honest taste, the Sadu pate rapidly became a best-seller due to its earned notoriety and attractive price point.
Cooked by a traditional recipe, with authentic Romanian flavor, the Sadu meat is appreciated by the consumers due to its consistency (high percentage of meat – over 50%). The meat can be found in 3 assortments: chicken, pork and beef – all in 300g packages. Sadu ready meals, with the rural flavors, cooked with simple and tasty ingredients, offer the most popular Romanian dishes. The taste of childhood memories is present in each Sadu recipe.
BÂLEA is a brand that is marketed in the economy segment and is offering its customers a fair price without compromising taste. With a diverse range of products, BÂLEA manages to stay in the top of the most sought after brands in the field.
The Rotina brand is aimed towards the low-income consumer. The portfolio includes a vast range of meat pates, vegetable pates, canned meat and meat based ready meals.