The story of Scandia Food begins almost 100 years ago, in Sibiu, a city in Transylvania well known for its culinary traditions. Since then, the company's name has been synonymous with high quality, trusted brands and solid expertise in food R&D.
Scandia Food is the Romanian market leader in canned meat, leading the category of canned spreads, with a market share of over 43% (source: AC Nielsen, AS 2018), also covering other segments such as vegetable spreads, canned meat and canned ready meals. In 2010 we expanded into two new business lines: quick service restaurants and cold cuts production.
In 2014, with the launch of the Navodul Plin brand, the company entered the canned fish category, and in 2016 it entered the canned vegetables and fruits segment with the launch of the Roua brand. 2016 was also the year when the Rotina Product factory, based in Hunedoara, was acquired. In 2018, the company made its first acquisition abroad, announcing the purchase of Thenaisie Provote, a company specializing in the production and distribution of fish and seafood products.
Starting 2019 the group has expended the business in the nuts & seeds segment.
In 2020 a new acquisition abroad is announced, this time a new production facility in Bulgaria. The most important role for this factory is to extend production capacity.
In 2021 the group entered frozen food category after a new acquisition, a production facility in Ilfov county and also has extended the production capacity in charcuterie production by a new acquisition, a production facility in Alba county.
Leading brands
Scandia Food currently owns a highly notorious portfolio among consumers.
Whether we're talking about Scandia Sibiu, Bucegi, Lotka, or Sadu, each brand finds its way to consumers' taste buds through distinct strengths: Scandia Sibiu is the ally of the premium consumer seeking clean recipes, free of E-numbers, made with superior quality ingredients; Bucegi is found on the tables of those who want delicious food loved by every family member at an affordable price; and Sadu is dedicated to those who feel nostalgic for food made in the countryside, by parents or grandparents.
Moving to a new factory in 2010
Scandia Food will always be determined by quality, tradition and innovation alike, promise that is strongly backed by the standards of our newest factory, opened in 2010.
In order to meet the highest standards our factory was built with:
- an investment of over 40 million euros;
- state-of-the-art equipment and technologies;
- a production area of over 17,000 square meters.