{"id":3501,"date":"2015-08-05T14:14:13","date_gmt":"2015-08-05T11:14:13","guid":{"rendered":"http:\/\/scandia.ro\/?p=57"},"modified":"2022-01-11T04:33:40","modified_gmt":"2022-01-11T02:33:40","slug":"english-paul-bartos-is-competitor-in-a-culinary-show","status":"publish","type":"post","link":"https:\/\/scandia.ro\/en\/2015\/08\/05\/english-paul-bartos-is-competitor-in-a-culinary-show\/","title":{"rendered":"Pate Bucegi \u00eempreun\u0103 cu Pavel Barto\u015f demonstreaz\u0103 c\u0103 &#8222;Gustul bun se recunoa\u015fte&#8221;"},"content":{"rendered":"<h3>BUCURE\u0218TI, 18 MAI 2015<\/h3>\n<p>Pavel Barto\u0219, cunoscutul prezentator TV, \u00ee\u0219i face apari\u021bia \u00een calitate de concurent al unui show culinar, \u00een noul spot de promovare a pateului Bucegi, o crea\u021bie Bucegi \u0219i Lowe&amp;Partners. Spotul de imagine scoate \u00een eviden\u021b\u0103 \u00eentr-un mod inedit gustul produsului, pun\u00e2nd fa\u021b\u0103 \u00een fa\u021b\u0103 dou\u0103 personaje: Pavel Barto\u0219, o vedet\u0103 iubit\u0103 de rom\u00e2ni, care joac\u0103 rolul unui concurent la un show culinar \u0219i chef-ul exigent.<\/p>\n<p><a href=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/PavelBartos.jpg\"><img class=\"alignnone wp-image-58 size-full\" src=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/PavelBartos.jpg\" alt=\"PavelBartos\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>\u201eGustul pateului Bucegi este elementul central al campaniei de comunicare, fiind apreciat \u00een unanimitate de c\u0103tre consumatorii no\u0219tri. Iar decizia de a colabora cu Pavel a venit chiar de la \u00eenceputul procesului de crea\u021bie. Ne-a inspirat umorul lui, cu care a cucerit o \u00eentreag\u0103 \u021bar\u0103. Ne-am dorit s\u0103 fie el cel care aduce la via\u021b\u0103 un personaj autentic\u201d, spune Ana Burloiu, Brand Manager, Pate Bucegi.<\/p>\n<p>Pus \u00een ipostaza de a convinge chef-ul preten\u021bios c\u0103 a preg\u0103tit ceva cu adev\u0103rat special, Pavel merge la sigur \u0219i apeleaz\u0103 la gustul foarte bun al pateului Bucegi, despre care \u0219tie c\u0103 va impresiona cu siguran\u021b\u0103, dar \u0219i la o tehnic\u0103 inedit\u0103 de a savura pateul a\u0219a cum se cuvine: aceea de a \u00eentoarce felia. De\u0219i reticent \u00eenainte s\u0103 guste, chef-ul este cucerit de savoarea pateului Bucegi, recunosc\u00e2nd c\u0103 \u201e\u00cei plaaaaace!\u201d, c\u0103ci Gustul bun se recunoa\u0219te!<\/p>\n<p><a href=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/Intoarcereafeliei.jpg\"><img class=\"alignnone size-full wp-image-59\" src=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/Intoarcereafeliei.jpg\" alt=\"Intoarcereafeliei\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>\u201e\u00cenc\u0103 de c\u00e2nd am primit invita\u021bia echipei Pate Bucegi, a fost clar c\u0103 ideea spotului \u00eemi plaaace, pentru c\u0103 scoate \u00een eviden\u021b\u0103, cu creativitate \u0219i umor, gustul bun al produselor Bucegi. \u00cen plus, am fost pus \u00eentr-o ipostaz\u0103 aparte. Dac\u0103 \u00een via\u021ba real\u0103 sunt gazda unui show de anvergur\u0103, de aceast\u0103 dat\u0103 m-am reg\u0103sit \u00een postura de concurent. De\u0219i am avut emo\u021bii, m-am bazat pe faptul c\u0103 \u201eGustul bun se recunoa\u0219te\u201d \u0219i am c\u00e2\u0219tigat. Abia astept s\u0103-mi v\u0103d prietenii m\u00e2nc\u00e2nd pate pe felia \u00eentoars\u0103.\u201d, spune Pavel z\u00e2mbind.<\/p>\n<p><a href=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/AlexandruMafteiregizorPavelBartos.jpg\"><img class=\"alignnone size-full wp-image-60\" src=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/AlexandruMafteiregizorPavelBartos.jpg\" alt=\"AlexandruMaftei(regizor)&amp;PavelBartos\" width=\"600\" height=\"400\" \/><\/a> <a href=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/PavelBartosAlexandruMafteiregizor.jpg\"><img class=\"alignnone size-full wp-image-61\" src=\"http:\/\/scandia.ro\/wp-content\/uploads\/2015\/08\/PavelBartosAlexandruMafteiregizor.jpg\" alt=\"PavelBartos&amp;AlexandruMaftei(regizor)\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>Noul spot de promovare a produselor Bucegi poate fi urm\u0103rit aici:<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/7MWsfnBYEA4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>[:en]<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>BUCURE\u0218TI, 18 MAI 2015 Pavel Barto\u0219, cunoscutul prezentator TV, \u00ee\u0219i face apari\u021bia \u00een calitate de concurent al unui show culinar,&#8230;<\/p>","protected":false},"author":7,"featured_media":3684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-youtube"},"menu_order":0,"_links":{"self":[{"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/posts\/3501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/comments?post=3501"}],"version-history":[{"count":0,"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/posts\/3501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/media\/3684"}],"wp:attachment":[{"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/media?parent=3501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/categories?post=3501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scandia.ro\/en\/wp-json\/wp\/v2\/tags?post=3501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}