{"id":63,"date":"2021-12-20T01:12:24","date_gmt":"2021-12-19T23:12:24","guid":{"rendered":"https:\/\/scandia.ro\/?page_id=63"},"modified":"2022-03-16T16:33:44","modified_gmt":"2022-03-16T14:33:44","slug":"istoria-scandia-food","status":"publish","type":"page","link":"https:\/\/scandia.ro\/en\/istoria-scandia-food\/","title":{"rendered":"Scandia Food History"},"content":{"rendered":"
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Scandia Food History<\/h2><\/div><\/div>\t\t\t\t
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\"Untitled<\/a><\/div>

Povestea Scandia Food \u00eencepe acum 100 de ani, la Sibiu, un ora\u0219 din Transilvania bine-cunoscut pentru tradi\u021biile sale culinare s\u0103se\u0219ti. De atunci, numele companiei a fost un etalon al \u00eenaltei calit\u0103\u021bi, a unor branduri de \u00eencredere, precum \u0219i expertiz\u0103 \u00een cercetare \u0219i dezvoltare.<\/span><\/p>\n<\/div><\/div><\/div>

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1922<\/a><\/div>
\"14\"<\/a><\/div>

Josef Theil \u2013 A man of German origin and well renowned among sausage and cold cuts manufacturers in Sibiu, establishes \u201cThe Thiel cold cuts and canning factory.\u201d<\/p>\n

The Theil factory rapidly gains notoriety due to its modern technology used to manufacture the highest quality products and a very well managed distribution chain network in a growing market.<\/p>\n<\/div><\/div><\/div>

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1929\/1935<\/a><\/div>
\"13\"<\/a><\/div>

The Theil Company is going through continuous growth and gains local representatives in every major city in the country. It establishes its own network of distribution and logistics and extends the product portfolio from its\u2019 main product \u2013 salami- to: cold cuts, specialties, canned meats (ham, liver sausage, liver pate, goulash and canned sausages). The Theil factory maintains it\u2019s high standards and capacity despite the global economic crisis recorded at the time also known as the Great Depression.<\/p>\n<\/div><\/div><\/div>

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1941<\/a><\/div>
\"10\"<\/a><\/div>

The Theil Factory becomes Scandia Rom\u00e2n\u0103<\/p>\n<\/div><\/div><\/div>

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1990\/1996<\/a><\/div>
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Transition period \u2013 the factory is exclusively used for exports to countries such as: U.S.A., The United Kingdom, Germany, the former Soviet Union and Japan, up until 1996. At that time it restarts production for the Romanian market.<\/p>\n<\/div><\/div><\/div>

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2001<\/a><\/div>
\"8\"<\/a><\/div>

\u00cen urma unei licita\u021bii publice compania este preluat\u0103 de actualii ac\u021bionari, devenind o companie privat\u0103 100%.<\/p>\n<\/div><\/div><\/div>

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2010<\/a><\/div>
\"7<\/a><\/div>

Scandia becomes Scandia Food, as a result of one of the most complex rebranding programs of any Romanian company.<\/p>\n<\/div><\/div><\/div>

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2013<\/a><\/div>
\"12<\/a><\/div>

Bucegi meets requests from consumers by creating the first spreadable dedicated exclusively to children, under the Bucegi Junior brand.<\/p>\n<\/div><\/div><\/div>

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2013<\/a><\/div>
\"Scandia<\/a><\/div>

All products from Scandia Sibiu have E-numbers removed<\/p>\n<\/div><\/div><\/div>

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2014<\/a><\/div>
\"Brands<\/a><\/div>

Extindere \u00een categoria conservelor de pe\u0219te. N\u0103vodul Plin este prima marc\u0103 de conserve de pe\u0219te din portofoliul Scandia Food. Aceasta este pozi\u021bionat\u0103 \u00een segmentul mainstream \u00eenc\u0103 de la lansare \u0219i \u00ee\u0219i propunere s\u0103 ofere consumatorilor s\u0103i cel mai bun raport calitate pre\u021b f\u0103r\u0103 a compromite gustul. Produsele noastre sunt o surs\u0103 natural\u0103 de omega 3 ajut\u00e2nd astfel la sus\u021binerea unei diete echilibrate.<\/p>\n<\/div><\/div><\/div>

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2015<\/a><\/div>
\"122\"<\/a><\/div>

Scandia Food launches the Lotka brand in the canned fish segment, which comes with an innovation in terms of packaging, the lid of the can being transparent, so that consumers can see the product inside the can.<\/p>\n

In 2016 the brand was voted and won the distinction \"Product of the Year 2016 - Innovation Award, voted by consumers\".<\/strong><\/strong><\/b>„.<\/p>\n<\/div><\/div><\/div>

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2016<\/a><\/div>
\"Roua\"<\/a><\/div>
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Scandia Food intr\u0103 \u00een segmentul conservelor de legume \u0219i fructe prin lansarea brandului Roua, al c\u0103rui portofoliu include produse din urm\u0103toarele categorii: dulcea\u021b\u0103, m\u00e2ncare vegetal\u0103, zacusc\u0103 \u0219i sosuri<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

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2016<\/a><\/div>
\"Rotina\"<\/a><\/div>

Scandia Food realizeaz\u0103 o nou\u0103 achizi\u021bie \u00een segmentul conservelor \u2013 compania Rotina Product din Hunedoara. Rolul principal al acesteia este de a contribui la cre\u0219terea capacit\u0103\u021bii totale de produc\u021bie a diviziei de conserve. Produsele Rotina se adreseaz\u0103 consumatorilor cu venituri reduse. Brandul are o gam\u0103 variat\u0103 ce cuprinde pate carne, aperitiv vegetal, carne \u0219i m\u00e2nc\u0103ruri, pentru a satisface toate gusturile.<\/p>\n<\/div><\/div><\/div>

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2018<\/a><\/div>
\"123\"<\/a><\/div>

Scandia Food achizi\u021bioneaz\u0103 fabrica de conserve de pe\u0219te \u0219i fructe de mare Thenaisie Provote din Spania, care va ajuta businessul total al companiei s\u0103 se dezvolte prin extinderea portofoliului existent \u00een categoria de peste \u0219i fructe de mare precum \u0219i prin deschiderea c\u0103tre noi pie\u021be \u0219i poten\u021biali clien\u021bi din perspectiva unui produc\u0103tor de conserve din pe\u0219te \u0219i fructe de mare.<\/p>\n<\/div><\/div><\/div>

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2019<\/a><\/div>
\"Logo<\/a><\/div>

The company enters the salted snacks segment by acquiring a company with over 20 years of presence on the Romanian market, in the category of noble fruits, cashews, almonds or pistachios.<\/p>\n<\/div><\/div><\/div>

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2020<\/a><\/div>
\"Copy\"<\/a><\/div>

Compania achizi\u021bioneaz\u0103 o nou\u0103 entitate de produc\u021bie \u00een Bulgaria, al c\u0103rui rol este de a suplimenta capacitatea de produc\u021bie pentru categoria conservelor din carne \u0219i totodat\u0103 de a dezvolta noi categorii \u0219i pie\u021be externe.<\/p>\n<\/div><\/div><\/div>

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2021<\/a><\/div>
\"125b\"<\/a><\/div>

\u00cen anul 2021 \u2013 Scandia Food intr\u0103 pe pia\u021ba produselor congelate dup\u0103 achizi\u021bia unei fabrici din jude\u021bul Ilfov.
\nLack of time and changes in cooking habits have led to a continuous development of semi-finished or ready-to-cook food categories in all their forms.<\/p>\n<\/div><\/div><\/div>

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2021<\/a><\/div>
\"125a\"<\/a><\/div>

Also in 2021, Scandia Food acquires Agra\u2019s cold cuts factory. The takeover of the Alba Iulia company by Scandia Food brings an extension of the product portfolio but also of the meat production and processing capacities at group level, thus expanding the capabilities in the cold cuts category.<\/p>\n<\/div><\/div><\/div>

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2023<\/a><\/div>
\"Logo\"<\/a><\/div>

In 2023, Carniprod Tulcea becomes part of Scandia Food Group. The company will add to the total food producing capacity, in the meats and processed meats segments.<\/p>\n<\/div><\/div><\/div>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t

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